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Good question!

Like with a lot of proven & effective methods, Google Ads can take time, money, and often frustration to learn, especially when starting from scratch.

Imagine you’re looking at someone with an incredible physique. If you did exactly what they did, it’s likely you’d achieve similar results.

But you’d also have to put in the grueling work that comes with the results, and, as we all know, starting is usually the hardest part.

This is why a lot of people give up on Google Ads – they don’t have the resources (or the patience) to stick with it for long enough to see the worthwhile results.

With a dedicated Google Ads manager, you can skip the difficult bits and instead fast-forward to the results.

Unfortunately, there’s no clear answer to this question, because it entirely depends on your industry, your goals, and, most importantly, your budget.

If you knew you could, at the very least, double the money you spend on your ads, your budget would probably be whatever you could afford.

So how do you decide your initial budget?

The good news is that there is always a minimum amount that needs to be spent to acquire a conversion. If you know the fewest number of conversions you need in a given month to stay profitable, then you can use these two numbers to determine your budget.

This minimum amount is different for every business, and can only be accurately determined via either a Google Ads account audit, creating an account and monitoring the results for an ‘adjustment period’ of one month, or from your own knowledge of your business.

If you’ve never run Google Ads before, it’s impossible to know how well all of the factors that go into their creation will work.

Once your ads have been fine-tuned to your business & your goals, then your optimum budget will, in effect, reveal itself.

Like a genie.

It’s up to you!

But bear in mind that it’s not easy and takes a very long time to master, so it depends on how much you value the time you’d spend on learning.

If you have lots of spare time and you’re willing to dedicate the time into learning the platform for yourself, then there’s no need to hire me at all.

But if you’re a busy individual with more than enough on your plate as it is, then hiring someone to do it for you saves a huge amount of time, effort, and cost (as you’d be spending less time on your business while learning).

You get a Google Ads account created (or restructured), personalised ads made according to your business goals, and consistent updates & reports on how your account is performing according to your KPIs.

If you prefer a shorter sentence:

You get more of the results you want from your business.

As you’re only interested in measuring what matters to your business, I don’t use generic reports which usually contain a load of metrics that, frankly, you don’t need to know about.

Instead, you receive a customised report with data that’s directly connected to your goals, so you know at a glance exactly what the return on your ad spend is, financial or otherwise.

If you’d still like to ask some specific questions to help ease your concerns, then simply send me an e-mail and I’d be happy to have a quick chat with you to put your mind at ease and answer any particular questions you have.

If, after that, you still aren’t 100% sold – no worries!